Church Announcements | TM Tales of Fake Taquerias...
Fam, Two Corporate Conglomerates are Fighting Over a Misappropriated Word...Let's Get Into It.
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What are #ChurchAnnouncements?
noun.
Definition: A moment in a worship gathering where events, “need to know” information, and opportunities to connect & engage are officially announced.
Synonyms:
- The church “tea” (but not the messy kind)
- That insider info (but not the illegal kind)
- The plug
Who knew that a burrito bowl could cause such a stir?
If you haven’t heard by now, two colonizer[s] companies decided that they just “needed” to fight over the true owner of the “Chipotle Chicken Burrito Bowl.”
Listen, I love a good carnita taco every now and then, and racial misappropriation aside (because, let’s be real…this is a hot mess…), there are three trademark takeaways that every founder should think about as they build their own brands.
When creating a new product or service, it's crucial to choose a name that doesn't infringe on an existing trademark.
If your name is too similar to a competitor's, you may face legal repercussions, and in the end, your efforts to market your brand may put a target on your back.
The Chipotle vs. Sweetgreen battle is also a reminder of the importance of monitoring your competitors. Keeping an eye on what others in your industry are doing can help you identify potential trademark infringements early on and address them before they escalate.
Chipotle's swift response in sending a cease and desist notice demonstrates the importance of being proactive in protecting your intellectual property. So, don't hesitate to get your legal team involved if you see something fishy – or in this case, chicken-y(?)…
And if you need help monitoring your competitors, we provide trademark watch services for all of our clients. Book a session with us today.
C. Protect The Brand, Enforce Your Rights
Registering your trademark is essential, but it doesn't end there. It's equally important to enforce and protect your intellectual property rights. In the Chipotle vs. Sweetgreen case, Chipotle's legal action serves as a prime example of a company taking the necessary steps to protect its brand.
By seeking an injunction and asking for Sweetgreen's profits, Chipotle is not only working to stop further infringement but also attempting to recover any financial losses that may have resulted from the alleged infringement. This teaches us to stay vigilant and protect our intellectual property rights at all costs.
And that’s a wrap….(see what I did there…)
Wondering if that name you’re marketing is actually a name you can own?
Come to our upcoming virtual networking and trademark anything event on April 13 at 10:30 a.m. PST, where you’ll meet other amazing founders and business owners, as well as get your Trademark questions answered by two award winning Trademark Attorneys.
Free tickets are limited.
Book a spot here→ Virtual Networking and Trademark Ask Me Anything | April 13, 2023
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The Doors of the Church Firm Are Open
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