Firm for the Culture | 12 Ways Trademarks Protect Your Brand & Impact
Turning Impact into Income: The Power of Trademark Protection and Licensing
Come on in…
The doors of the church firm are open.
New here?
Subscribe for free to receive new posts and support my work.
Subscribed
And if you know folx who’d enjoy our #ChurchAnnouncements, hit that share button below…
What are #ChurchAnnouncements?
noun.
Definition: A moment in a worship gathering where events, “need to know” information, and opportunities to connect & engage are officially announced.
Synonyms:
- The church “tea” (but not the messy kind)
- That insider info (but not the illegal kind)
- The plug
A few of my colleagues and I were asked for the top reasons to trademark your brand.
Without fluff or wordiness, here they are:
Helps Avoid Replicating Another Brand
Increases Your Valuation When Seeking Investors
Protects From Copycats
Creates Brand Recognition
Makes You Stand Out Among Competition
Meets Legal Requirements
Gives You Exclusive Commerce Rights
Circumvents Domain Name Issues
Prevents Rebranding Costs
Adds a Perk for Workers to Sign Up
Imparts a Lifetime Worth
Creates Quality and Prevents Financial Losses
For purposes of this discussion, we’ll unpack a couple of these reasons in relation to scaling and monetizing your social impact:
A. Trademarks Increase Your Valuation When Seeking Investors
Obtaining a trademark for your brand can increase your company's value in the eyes of potential investors, which is particularly important if you're seeking funding to grow your social impact venture.
Having a registered trademark can provide an extra layer of protection and security for your brand and assets, ultimately making it a more attractive investment opportunity.
In fact, investors may view the absence of a trademark as a risk factor, as it leaves your brand vulnerable to infringement and dilution by others.
With a registered trademark in place, you can communicate to potential investors that you're serious about protecting your brand and that you have a clear strategy for growth and expansion.
Loving This Post?
I’m a words of affirmation girl, so adding a “❤️” or commenting below will make my heart sing.
B. Trademarks Help Circumvent Domain Name Issues
Ever wanted a domain that was thousands of dollars more than what you bargained for?
Or had another Instagrammer beat you to the punch in getting the highly coveted domain name?
Get a trademark instead.
Trademarks can help avoid domain name issues because by registering a trademark, a business gains exclusive rights to use its name and prevent others from using the same or a similar name.
This means that the business can establish a consistent brand identity across all channels, including its website and social media accounts.
If another business attempts to register a domain name that infringes on the trademark, the trademark owner can take legal action to enforce their rights and protect their brand.
Additionally, owning a registered trademark can provide leverage in domain name disputes and increase the likelihood of a favorable outcome.
C. Trademarks Prevent Rebranding Costs
We can’t tell you how many times we’ve had to share the unfortunate news that a client had to change their brand to avoid infringement.
Just when a start up or social impact org was ready to launch, get its brand before investors, or kickstart a huge marketing campaign, they had to rebrand.
And at quite an investment.
Engaging a strategic comprehensive search first can prevent headaches and large investments later.
Straight facts. No chaser.
That’s how serious social impact is to us.
When you’re ready to protect your unique contribution to the culture, reach out to us.
Can’t wait to help you protect your dynamic impact.
And #ThatsAWrap
The Doors of the Church Firm Are Open
Did you gain a gem from this post?
Leave a “❤️” below or write a Comment Here:
Want to monetize your brand through Trademark protection?
Know someone who’d love this community just as much as you do?
Thanks for reading.
See you next time.
#ForTheCulture
12 ways to learn & grow right here!