I recently read an article about how Black Girl Sunscreen hit $1.1 million in sales on Amazon in just three months, particularly after getting imitators of the brand removed from the platform.
A large part of this success is because Black Girl Sunscreen got a trademark. This success story underscores why trademarks are crucial for product-based businesses.
Let’s dive into some key steps you can take to protect and leverage your brand as you grow your product-based business.
Are you a consultant or a speaker looking to protect your brand and ensure your intellectual property is secure?
You’re in the right place.
Join us for an informative session where we’ll dive deep into the ins and outs of obtaining and maintaining a trademark.
Don’t miss this opportunity to gain valuable insights and ensure your brand is well-protected. Whether you’re just starting out or looking to strengthen your existing trademark strategy, this event is for you.
We can’t wait to see you there and help you safeguard your brand’s future!
Black Girl Sunscreen’s journey to success was significantly bolstered by securing their trademarks.
They filed multiple trademark applications, including their main brand, Black Girl Sunscreen, and various sub-brands such as Make It Pop, Make It Spice, Sunglass, Make It Laid, and Bye-Bye Umbrella.
This robust trademark portfolio helps protect their brand from infringement and establishes a solid foundation for growth.
One of the smartest moves they made was registering their brand with the Amazon Brand Registry.
This tool is a game-changer for brand protection. It allows Amazon to proactively identify and prevent counterfeit listings from going live, safeguarding your brand before customers even see these bad listings.
The registry also includes a ‘Report a Violation’ tool, enabling you to easily report and address IP infringements. Amazon investigates these reports and takes action when necessary.
